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Paramount Ads Manager is a self-service tool that helps businesses advertise across Paramount’s digital content. Businesses of any size can now create, manage, and track their ads on multiple Paramount streaming platforms, including Paramount+ and Pluto TV.

Paramount Ads Manager is currently available for businesses in the U.S who want to reach US viewers.

Paramount Ads Manager runs 15-second and 30-second video ads across Paramount’s digital content, including shows and movies streaming on connected TV (CTV) and mobile devices.

Your Paramount ads will air on the apps and streaming networks of Paramount+, Pluto TV, CBS Sports, CBS, CBS News, BET, MTV, VH1, CMT, Comedy Central, Paramount Network, TV Land, Pop, Smithsonian

Sign up for Paramount Ads Manager. You will receive an email to set your password after signing up. Once you set your password and log in, you can start creating a campaign by clicking “Create Campaign” on the top right corner.

The campaign creation flow has 5 steps.

• Campaign Set Up: This is where you set your campaign name, which will only be visible to you and not the viewers of your ad. Pick something that allows you to easily identify your campaign later in your dashboard, such as 'Summer Promotion August 2024.'
• Schedule and Budget: This is where you enter your campaign budget and when you want your ads to run.
• Targeting: This is where you set your targeting by location (required), content placement (required), and demographics (optional). As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the cheaper the CPM.
• Creatives: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
• Review and Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page

Paramount is a leading producer of premium content with a portfolio of brands, including Paramount+, Pluto TV, CBS, MTV, VH1, and Comedy Central. With Paramount Ads Manager, you can reach 100M+ full-episode monthly viewers across the US with a couple easy steps and a valid credit card.

Paramount Ads Manager allows you to set your own campaign budget that is between $500 - $25,000. Paramount Ads Manager then runs on a CPM (cost per 1,000 impressions) model. Based on your selected targeting (location, content bundle, and/or audience), Paramount ads will calculate the amount of impressions that will deliver against your campaign budget.

Please fill out the Contact Us form.

Please fill out the Contact Us form.

Select “Direct Advertiser” under “Are you brand or agency?” on the Sign Up page. You will then be emailed a link to set you up your password. Once you set up your password, you will be able to create a marketing campaign and launch an ad for your brand.

If you are a single agency who wants to run multiple clients under one account, select “Agency” under “Are you an agency or director advertiser?” on the Sign Up page.

You will then be emailed a link to set you up your password. Once you set up your password, you will be able to create a client and set up a campaign for them.

When setting up the campaign, you will select which client this campaign is for.

Once you are logged in to Paramount Ads Manager, update your account information by clicking on your name in the top right corner, clicking on the Profile dropdown, and then clicking Edit on the section you want to update.

- There are two ways to reset your password:

• If you’re logged out of Paramount Ads Manager, click on “Forgot Password” on the Login page and follow the steps.

- If you are logged into Paramount Ads Manager, click on your name in the top right corner and then click on the Profile dropdown. Under Account details, click on “Reset Password” and follow the steps.

Please email us at adsmanager.support@paramount.com to update your email address associated with your Paramount Ads Manager account.